Vitamin sales at supermarkets are coming on stronger than a tsunami, and there are signs that pharmacists are starting to catch the wave.
A number of trends show that pharmacists' interest is growing in vitamin supplements, especially multivitamins -- a category they historically have been reluctant to embrace. Consider:
· Pharmacists polled by Supermarket Pharmacy were nearly unanimous in their approval of patients taking multivitamins.
· Increased consumer interest i