Vitamins

It was another healthy year for the vitamin category. Even though the drug channel outpaces supermarkets in dollar sales, food stores made impressive gains, breaking the $1 billion threshold; sales increased almost 10% over the same period last year. After years of little or no activity, vitamins and minerals and other dietary supplements found their way into more pantries as consumers adopted preventative

It was another healthy year for the vitamin category. Even though the drug channel outpaces supermarkets in dollar sales, food stores made impressive gains, breaking the $1 billion threshold; sales increased almost 10% over the same period last year.

After years of little or no activity, vitamins and minerals and other dietary supplements found their way into more pantries as consumers adopted preventative health habits in light of the recession.

Yet, other factors at work are

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