A VOICE FOR WHOLESALERS AND INDEPENDENTS

Wholesalers and independents have unique concerns about Efficient Consumer Response, and a joint-industry task force hopes to address some of those issues.The ECR initiative, as envisioned, would eliminate the practices of forward buying and diverting, both of which represent important sources of income for wholesalers, and in turn help wholesalers subsidize services to retailers.In addition, the

Wholesalers and independents have unique concerns about Efficient Consumer Response, and a joint-industry task force hopes to address some of those issues.

The ECR initiative, as envisioned, would eliminate the practices of forward buying and diverting, both of which represent important sources of income for wholesalers, and in turn help wholesalers subsidize services to retailers.

In addition, the cost of some of the technological linkups necessary to proceed with electronic

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