VOLUME IS SWEET

Surf's up in the supermarket candy department.Because summer is when kids are out of school and more inclined to make a candy purchase, many chains have designed campaigns that target the youngster. Manufacturers are assisting by pushing products that can be easily toted to the beach and packed for picnics and vacations.Movie tie-ins, kids'-oriented displays and cyber-promotions are among the special

Surf's up in the supermarket candy department.

Because summer is when kids are out of school and more inclined to make a candy purchase, many chains have designed campaigns that target the youngster. Manufacturers are assisting by pushing products that can be easily toted to the beach and packed for picnics and vacations.

Movie tie-ins, kids'-oriented displays and cyber-promotions are among the special events, ads and prizes aimed at driving sales throughout the warmer mo

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