VOLUMES ON THE RISE

Supermarkets are taking an aggressive approach in managing the book and magazine categories -- adding more footage and shippers and, in some cases, creating customized reading centers."By expanding what you offer, you can and do increase sales," said Allen Booth, assistant director of general merchandise and health and beauty care at Jitney Jungle Stores of America, a 108-store chain based in Jackson,

Supermarkets are taking an aggressive approach in managing the book and magazine categories -- adding more footage and shippers and, in some cases, creating customized reading centers.

"By expanding what you offer, you can and do increase sales," said Allen Booth, assistant director of general merchandise and health and beauty care at Jitney Jungle Stores of America, a 108-store chain based in Jackson, Miss.

Last year supermarkets captured 41% of the $3.9 billion market in mag

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