VOLUNTARY COOL UNDER TIME SQUEEZE

The news concerning the new voluntary country-of-origin labeling bill ["Industry Applauds New Voluntary COOL Bill," SN, June 21, 2004, Page 6] signals a major event for the food industry. In this bill, the House Agriculture Committee leaders introduced a solution to the multibillion-dollar bureaucratic nightmare known as mandatory country-of-origin labeling. The Food Promotion Act of 2004 (H.R. 4576)

The news concerning the new voluntary country-of-origin labeling bill ["Industry Applauds New Voluntary COOL Bill," SN, June 21, 2004, Page 6] signals a major event for the food industry. In this bill, the House Agriculture Committee leaders introduced a solution to the multibillion-dollar bureaucratic nightmare known as mandatory country-of-origin labeling. The Food Promotion Act of 2004 (H.R. 4576) would replace this mandate with a sensible and cost-effective voluntary labeling law for red

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