VONS CITES UFW IN TIANGUIS DEMISE

PALM DESERT, Calif. -- Vons Cos. was driven to abandon its once-promising Tianguis format because of the effects of a secondary grape boycott by the United Farm Workers union, along with the rapid assimilation of its Hispanic consumers, Roger E. Stangeland told the Western Association of Food Chains convention here."The UFW's efforts were eminently successful, and Tianguis' volume reverted to free-fall,"

PALM DESERT, Calif. -- Vons Cos. was driven to abandon its once-promising Tianguis format because of the effects of a secondary grape boycott by the United Farm Workers union, along with the rapid assimilation of its Hispanic consumers, Roger E. Stangeland told the Western Association of Food Chains convention here.

"The UFW's efforts were eminently successful, and Tianguis' volume reverted to free-fall," said Stangeland, chairman and chief executive officer of Vons, Arcadia, Calif.

Register to view the full article

test - Advanced Registered User

Already a member? .