VONS HEATS MARKET WITH UPSCALE LINE

ARCADIA, Calif. -- Vons Cos. here has added a line of upscale frozen entrees under the Pavilions Select Gourmet Club private label to its frozens case.The family-size line is packaged in black and gold boxes that contain a full-color picture of the actual item.Vons sources Pavilions Select from Safeway, which maintains an equity interest in the 328-store chain. Safeway markets the line under the Safeway

ARCADIA, Calif. -- Vons Cos. here has added a line of upscale frozen entrees under the Pavilions Select Gourmet Club private label to its frozens case.

The family-size line is packaged in black and gold boxes that contain a full-color picture of the actual item.

Vons sources Pavilions Select from Safeway, which maintains an equity interest in the 328-store chain. Safeway markets the line under the Safeway Select Gourmet Club name in its stores.

Officials at Vons declin

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