VONS LAUNCHES ITEMS IN SELECT LABEL LINE

ARCADIA, Calif. -- Vons Cos. here has introduced the first items -- cookies and soda -- in a new line of premium private-label products under the Vons Select label. Stretching its private-label business out to noncompeting markets, Oakland, Calif.-based Safeway will supply the Select items. Vons will maintain exclusive use of the brand name in its marketing areas.According to a statement, Bob Kelly,

ARCADIA, Calif. -- Vons Cos. here has introduced the first items -- cookies and soda -- in a new line of premium private-label products under the Vons Select label. Stretching its private-label business out to noncompeting markets, Oakland, Calif.-based Safeway will supply the Select items. Vons will maintain exclusive use of the brand name in its marketing areas.

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