ARCADIA, Calif. -- Vons Cos. here is tightening up the displays in its ethnic health and beauty care sections to get more promotional space.
VONS IS MAKING ROOM FOR ETHNIC PROMOTIONS
ARCADIA, Calif. -- Vons Cos. here is tightening up the displays in its ethnic health and beauty care sections to get more promotional space.Eugene Taylor, vice president of marketing and sales for Paul's Sundries, Chatsworth, Calif., which distributes ethnic HBC products to Vons, said: "We decided to condense the set, go with more shelves, so you get the same number of products in there, but you create