VONS STIRS UP ITS PARTYWARE SCENE WITH A GIBSON PROGRAM

ARCADIA, Calif. -- Vons Cos. here has begun testing Party Solutions, a new partyware mix targeted specifically to different types of social occasions.The chain began piloting the new program by Gibson Greetings, Cincinnati, in some 100 stores.The product mix, merchandised on modular wire display racks, was planned with the idea "that not every party requires the same components," said Dianne Krupp,

ARCADIA, Calif. -- Vons Cos. here has begun testing Party Solutions, a new partyware mix targeted specifically to different types of social occasions.

The chain began piloting the new program by Gibson Greetings, Cincinnati, in some 100 stores.

The product mix, merchandised on modular wire display racks, was planned with the idea "that not every party requires the same components," said Dianne Krupp, the card supplier's general manager of party papers and gift wraps.

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