VSDA CONVENTION

LAS VEGAS -- Supermarkets stand to benefit from shifting trends in video rental and sell-through as DVD's rapid acceptance impacts the mix, said Mike Saksa, vice president of marketing, Warner Home Video, Burbank, Calif., noting that "growth occurs when innovation is embraced and managed together."Saksa spoke at the fifth annual SN supermarket breakfast during the Video Software Dealers Association

LAS VEGAS -- Supermarkets stand to benefit from shifting trends in video rental and sell-through as DVD's rapid acceptance impacts the mix, said Mike Saksa, vice president of marketing, Warner Home Video, Burbank, Calif., noting that "growth occurs when innovation is embraced and managed together."

Saksa spoke at the fifth annual SN supermarket breakfast during the Video Software Dealers Association held here July 8 to 10. His presentation emphasized the synergy between VHS and DVD th

Register to view the full article

Already a member? .