VSDA/PEPSI LAUNCH 'MADNESS' CAMPAIGN

ENCINO, Calif. -- "March Madness" brings added value to basketball for some retailers this year, as a new campaign appropriates the name for a consumer cross promotion between Video Software Dealers Association here and PepsiCo, Purchase, N.Y.on Pepsi products -- including Pepsi, Diet Pepsi, Pepsi One, Wild Cherry Pepsi, Mountain Dew, Diet Mountain Dew and Sierra Mist -- will have inside liners imprinted

ENCINO, Calif. -- "March Madness" brings added value to basketball for some retailers this year, as a new campaign appropriates the name for a consumer cross promotion between Video Software Dealers Association here and PepsiCo, Purchase, N.Y.

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