W. LEE FLOWERS IS SEEDING ALL-YEAR COUGH-COLD RACKS

SCRANTON, S.C. -- Reflecting the growing conviction among retailers that cough-cold is no longer a seasonal category, W. Lee Flowers & Co. here is rolling out a year-round, checkout-aisle cough drop/vitamin display to many of the Southeastern IGAs it supplies.The signed "Halls Cough Center," a double-sided rack on rollers with cough drops on one side and vitamins on the other, has already been installed

SCRANTON, S.C. -- Reflecting the growing conviction among retailers that cough-cold is no longer a seasonal category, W. Lee Flowers & Co. here is rolling out a year-round, checkout-aisle cough drop/vitamin display to many of the Southeastern IGAs it supplies.

The signed "Halls Cough Center," a double-sided rack on rollers with cough drops on one side and vitamins on the other, has already been installed in 12 stores, said Vern Moore, director of health and beauty care and general

Register to view the full article

test - Advanced Registered User

Already a member? .