WAITROSE REDEFINES 'VALUE' TO COMPETE

RANCHO MIRAGE, Calif. -- Waitrose, a chain of 166 upscale stores in the United Kingdom, has boosted customer visits and spending over the past six years by re-engineering its value proposition, Mark Price, development director for the chain's parent company, told the IGA Global Summit here.

In the process, it's been able to maintain its reputation for quality while improving its price perception among consumers, Price said.

The story of Waitrose's revival

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