ELIZABETH, N.J. -- Wakefern Food Corp. here and the majority of its member stores have color-coded their ice cream sections to help shoppers locate their favorite flavors.
Co-op member ShopRite is advertising the new program in its circular. "Follow Our Rainbow To Your Ice Cream Dreams," the heading on a full-page ad states. Wakefern couldn't be reached for comment.
Underneath the heading the new program is explained further. "Our new color-coded ice cream department makes it