WAKEFERN FOODS' NEW BREW: MELITTA COFFEE

ELIZABETH, N.J. -- Wakefern Food Corp. here is using in-store sampling, cross merchandising, front-end coupons and food service sell-through to promote its new brand of Melitta bulk coffee.Wakefern, the cooperative wholesaler that serves as the distribution and merchandising arm of ShopRite Supermarkets, switched to Melitta from Brothers Coffee in April. Melitta coffee is currently being stocked in

ELIZABETH, N.J. -- Wakefern Food Corp. here is using in-store sampling, cross merchandising, front-end coupons and food service sell-through to promote its new brand of Melitta bulk coffee.

Wakefern, the cooperative wholesaler that serves as the distribution and merchandising arm of ShopRite Supermarkets, switched to Melitta from Brothers Coffee in April. Melitta coffee is currently being stocked in the produce section of some 150 ShopRite stores.

Officials at Wakefern could n

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