WAKEFERN, P&G JOIN IN DIRECT-MAIL CAMPAIGN

ELIZABETH, N.J. -- Wakefern Food Corp. here has teamed up with The Procter & Gamble Co., Cincinnati in a direct-mail campaign containing coupons for P&G paper goods and personal care items.P&G sent customers of Wakefern-supplied ShopRite supermarkets a fold-out brochure that looked like a three-story Victorian house.The advertising vehicle portrayed a spring home improvement theme, using its center

ELIZABETH, N.J. -- Wakefern Food Corp. here has teamed up with The Procter & Gamble Co., Cincinnati in a direct-mail campaign containing coupons for P&G paper goods and personal care items.

P&G sent customers of Wakefern-supplied ShopRite supermarkets a fold-out brochure that looked like a three-story Victorian house.

The advertising vehicle portrayed a spring home improvement theme, using its center to describe how Bounty paper towels, Pampers, Always maxi-pads an

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