WAKEFERN STRESSING ITS LABEL REDESIGN

ELIZABETH, N.J. -- Wakefern Food Corp. here has launched a major advertising and marketing campaign to herald the redesign of its ShopRite private label.The cooperative wholesaler advertised the ShopRite brand through a four-page pullout in its weekly circular, as well as in the Sunday food sections of local newspapers.The store-brand program is also being touted through in-store merchandising in

ELIZABETH, N.J. -- Wakefern Food Corp. here has launched a major advertising and marketing campaign to herald the redesign of its ShopRite private label.

The cooperative wholesaler advertised the ShopRite brand through a four-page pullout in its weekly circular, as well as in the Sunday food sections of local newspapers.

The store-brand program is also being touted through in-store merchandising in Wakefern's corporate stores and in units owned by its individual retail members

Register to view the full article

Already a member? .