WAL-MART BECOMES 'BRAND OF BRANDS'

PORTLAND, Ore. -- Wal-Mart Stores has positioned itself worldwide as "the brand of brands," said Julie Lyle, the company's vice president, international marketing.Although she noted that Wal-Mart is aggressively pursuing development of private-label lines, "We are first and foremost a brand of brands, and our partnerships with our suppliers are very important," she declared.Lyle said, "The power of

PORTLAND, Ore. -- Wal-Mart Stores has positioned itself worldwide as "the brand of brands," said Julie Lyle, the company's vice president, international marketing.

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