WAL-MART BECOMES 'BRAND OF BRANDS'

PORTLAND, Ore. -- Wal-Mart Stores has positioned itself worldwide as "the brand of brands," said Julie Lyle, the company's vice president, international marketing.Although she noted that Wal-Mart is aggressively pursuing development of private-label lines, "We are first and foremost a brand of brands, and our partnerships with our suppliers are very important," she declared.Lyle said, "The power of

PORTLAND, Ore. -- Wal-Mart Stores has positioned itself worldwide as "the brand of brands," said Julie Lyle, the company's vice president, international marketing.

Although she noted that Wal-Mart is aggressively pursuing development of private-label lines, "We are first and foremost a brand of brands, and our partnerships with our suppliers are very important," she declared.

Lyle said, "The power of brand lines is their ability to influence purchase behavior everywhere in the

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