WAL-MART, BLOCKBUSTER TESTING ONLINE DVD RENTALS

BENTONVILLE, Ark. -- At a time when video rentals are slipping because of DVD sales, two of the biggest names in retail are testing online DVD rentals using a subscription model.Wal-Mart Stores here, through its Wal-Mart.com division, and Blockbuster, Dallas, through DVDRental-Central, are testing a form of rentals popularized by Netflix, Los Gatos, Calif. Customers pay about $20 a month for "unlimited"

BENTONVILLE, Ark. -- At a time when video rentals are slipping because of DVD sales, two of the biggest names in retail are testing online DVD rentals using a subscription model.Wal-Mart Stores here, through its Wal-Mart.com division, and Blockbuster, Dallas, through DVDRental-Central, are testing a form of rentals popularized by Netflix, Los Gatos, Calif. Customers pay about $20 a month for "unlimited" DVD rentals, delivered and returned by mail, with no late fees. In the case of Wal-Mart an

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