WAL-MART FACES OBSTACLES IN ITS PUBLIC RELATIONS EFFORT

It can be difficult to get good press when you're a superpower, as President Bush would surely confirm.While the U.S. has struggled to convince the rest of the world that conquering other nations in the name of freedom and security is laudable, the superpower of retailing, Wal-Mart Stores, Bentonville, Ark., faces an uphill battle in persuading the public that conquering markets in the name of low

It can be difficult to get good press when you're a superpower, as President Bush would surely confirm.

While the U.S. has struggled to convince the rest of the world that conquering other nations in the name of freedom and security is laudable, the superpower of retailing, Wal-Mart Stores, Bentonville, Ark., faces an uphill battle in persuading the public that conquering markets in the name of low prices is, at the least, acceptable.

Lately, Wal-Mart has taken a more proactiv

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