WAL-MART INSIDER OFFERS SOME TIPS

MARCO ISLAND, Fla. -- A record number of supermarket executives attending the General Merchandise Marketing Conference here got a rare insider's view at the success of Wal-Mart, the industry's major competitor.Consultant Jack Shewmaker, Bentonville, Ark., a former top Wal-Mart executive who serves as a member of its board of directors and executive committee, spoke at the gathering sponsored by the

MARCO ISLAND, Fla. -- A record number of supermarket executives attending the General Merchandise Marketing Conference here got a rare insider's view at the success of Wal-Mart, the industry's major competitor.

Consultant Jack Shewmaker, Bentonville, Ark., a former top Wal-Mart executive who serves as a member of its board of directors and executive committee, spoke at the gathering sponsored by the General Merchandise Distributors Council earlier this month. According to Shewmaker, t

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