WAL-MART LAUNCHES TRACEABILITY INITIATIVE

BENTONVILLE, Ark. -- Food division heads at Wal-Mart Stores are developing a traceability protocol in preparation for a larger effort to create a voluntary food origin labeling program that officials hope could take the place of the government's country-of-origin labeling mandate.The world's largest retailer has been talking to national suppliers, major food trade associations, food-service operators

BENTONVILLE, Ark. -- Food division heads at Wal-Mart Stores are developing a traceability protocol in preparation for a larger effort to create a voluntary food origin labeling program that officials hope could take the place of the government's country-of-origin labeling mandate.

The world's largest retailer has been talking to national suppliers, major food trade associations, food-service operators and even other retailers to develop a program with more appeal than the unpopular CO

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TAGS: Walmart