WAL-MART MAY BROADEN ASIAN-AMERICAN CAMPAIGN

BENTONVILLE, Ark. -- Wal-Mart Stores here is so committed to its first-ever Asian-language advertising campaign that it may expand it to additional geographic markets and population segments, according to the agency that helped develop the ads.Radio, television and print ads currently target Chinese, Filipino and Vietnamese groups in Los Angeles, Houston and San Francisco. The markets were chosen

BENTONVILLE, Ark. -- Wal-Mart Stores here is so committed to its first-ever Asian-language advertising campaign that it may expand it to additional geographic markets and population segments, according to the agency that helped develop the ads.

Radio, television and print ads currently target Chinese, Filipino and Vietnamese groups in Los Angeles, Houston and San Francisco. The markets were chosen based on population sizes and the prevalence of Wal-Mart stores.

Depending on it

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