BENTONVILLE, Ark. -- Wal-Mart Stores here has surpassed the Kroger Co. as the No. 1 retail redeemer of coupons in the United States, according to new data from NCH Marketing Services.
Wal-Mart secured the lead after several years of gaining on conventional supermarkets, according to the 2005 Coupon Trend report due to be released later in June from Deerfield, Ill.-based NCH, a coupon processing and promotion marketing services company. NCH provided SN with an advance copy of the repor