BENTONVILLE, Ark. -- Wal-Mart Stores here is rolling out a co-branded credit card and promoting the new payment option on its Internet home page.
The retail giant sought out shopper input before launching the program, said Keith Morris, Wal-Mart spokesman.
"We asked focus groups what they would want if we offered them a credit card," he told SN. "The biggest feature to them was since Wal-Mart offers everyday low prices, the store should offer a credit card with an everyday, gu