WAL-MART PLANS 2ND MAGAZINE: REPORT

BENTONVILLE, Ark. -- Before its first exclusive magazine has even hit the shelves, Wal-Mart Stores here is getting ready to launch its second exclusive publication, a women's health and wellness title, according to a media report.The new publication has been developed with American Media, Boca Raton, Fla., publisher of the periodicals Star and the National Enquirer, Shape and Muscle & Fitness, the

BENTONVILLE, Ark. -- Before its first exclusive magazine has even hit the shelves, Wal-Mart Stores here is getting ready to launch its second exclusive publication, a women's health and wellness title, according to a media report.

The new publication has been developed with American Media, Boca Raton, Fla., publisher of the periodicals Star and the National Enquirer, Shape and Muscle & Fitness, the report said. The working title is Looking Good and it will be priced under $2. The

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