BENTONVILLE, Ark. - Wal-Mart Stores launched its largest national pharmacy marketing campaign to date this month.
The mammoth effort encompasses television, radio, print, outdoor, online, in-store and direct-mail channels. It will also be run on the Accent Health television network in physicians' offices.
Rebranded as "The Pharmacy at Wal-Mart," the retailer is positioning its in-store pharmacy department as the answer for inexpensive, convenient and quality prescription servi