BENTONVILLE, Ark. -- Wal-Mart Stores here may soon be selling an exclusive new consumer magazine published by Time Inc., New York.
While custom publishing is common among retailers, sources told SN the planned women's service magazine would be the biggest such effort to date. Because Wal-Mart controls between 15% and 20% of the magazine market, its sales could rival many existing publications, they said.
"This is equivalent in the magazine business to Kraft creating a product