WAL-MART TOUTS INTEGRATED MARKETING

BENTONVILLE, Ark. -- Wal-Mart Stores experienced positive results from an integrated, in-store promotional program supporting a new product launch in the child care category, according to Bob Connolly, the retailer's executive vice president, marketing and consumer communications.He made the comments during a presentation at the annual conference in Chicago of the Promotion Marketing Association,

BENTONVILLE, Ark. -- Wal-Mart Stores experienced positive results from an integrated, in-store promotional program supporting a new product launch in the child care category, according to Bob Connolly, the retailer's executive vice president, marketing and consumer communications.

He made the comments during a presentation at the annual conference in Chicago of the Promotion Marketing Association, New York.

This past fall, Wal-Mart relied on heavy in-store marketing for the in

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