WAL-MART TURNS TO UPSCALE TOYS

NEW YORK - Wal-Mart Stores sees positive sales growth for high-priced toys this holiday season, Scott McCall, vice president/divisional merchandise manager, toys, told SN during the Toy Wishes Holiday Preview here this month.While the event unveiled the season's predicted top sellers, according to research from the staff of family entertainment guide Toy Wishes, Wal-Mart, Bentonville, Ark., released

NEW YORK - Wal-Mart Stores sees positive sales growth for high-priced toys this holiday season, Scott McCall, vice president/divisional merchandise manager, toys, told SN during the Toy Wishes Holiday Preview here this month.

While the event unveiled the season's predicted top sellers, according to research from the staff of family entertainment guide Toy Wishes, Wal-Mart, Bentonville, Ark., released its own predictions and introduced its new holiday toy marketing campaign, centered a

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TAGS: Walmart