WAL-MART UNIT SUPPLEMENTS ITS NUTRITION CENTER TEST

BENTONVILLE, Ark. -- Wal-Mart here has increased to seven the number of its test store-within-a-store nutrition centers with the debut of a supercenter in Fayetteville, Ark.Whether the chain can use its tremendously successful pricing strategy to build a mass audience for the likes of shark cartilage and ginkgo biloba is an issue being closely followed by industry observers and competitors like Pittsburgh-based

BENTONVILLE, Ark. -- Wal-Mart here has increased to seven the number of its test store-within-a-store nutrition centers with the debut of a supercenter in Fayetteville, Ark.

Whether the chain can use its tremendously successful pricing strategy to build a mass audience for the likes of shark cartilage and ginkgo biloba is an issue being closely followed by industry observers and competitors like Pittsburgh-based General Nutrition Centers, the category's leading retailer.

"The

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TAGS: Walmart