WAL-MART, WARNER-LAMBERT TEST INTERACTIVE FORECASTING

McLEAN, Va. -- Wal-Mart Stores, Bentonville, Ark., is launching a pilot program with Warner-Lambert Co., Morris Plains, N.J., that will allow the two companies to develop improved sales forecasts by linking information on-line.The pilot program, which will involve 12 stockkeeping units of Warner-Lambert's Listerine product line, was expected to begin "imminently," said Matt Johnson, a consultant with

McLEAN, Va. -- Wal-Mart Stores, Bentonville, Ark., is launching a pilot program with Warner-Lambert Co., Morris Plains, N.J., that will allow the two companies to develop improved sales forecasts by linking information on-line.

The pilot program, which will involve 12 stockkeeping units of Warner-Lambert's Listerine product line, was expected to begin "imminently," said Matt Johnson, a consultant with Benchmarking Partners, Cambridge, Mass.

Johnson described the activity in a

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