WALDBAUM'S PROMOTION HIGHLIGHTS PRICE CUTS

CENTRAL ISLIP, N.Y. -- Waldbaum's Inc. here has implemented an aggressive in-store merchandising program under a new plan that slashes prices on thousands of groceries.The 92-store chain kicked off the effort -- called "Now Lower Prices" -- this month with two full-color circulars: a broadsheet fold-out detailing the program and a 20-page booklet showing discounted items. The latter was wrapped with

CENTRAL ISLIP, N.Y. -- Waldbaum's Inc. here has implemented an aggressive in-store merchandising program under a new plan that slashes prices on thousands of groceries.

The 92-store chain kicked off the effort -- called "Now Lower Prices" -- this month with two full-color circulars: a broadsheet fold-out detailing the program and a 20-page booklet showing discounted items. The latter was wrapped with an imprinted band that further explained the campaign.

Cast in a bright blue

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