WALDBAUM'S PROMOTION INTRODUCES DOG COOKIE

CENTRAL ISLIP, N.Y. -- Waldbaum's here participated in the supermarket rollout of an upscale dog "cookie" treat that included in-store sampling and a sweepstakes promotion linking the retailer with the manufacturer and a regional radio station.The grand prize in the two-week promotion was a year's supply of Chip & Eddy's Funky Chunky Chip Gourmet Canine Cookies, along with a book entitled, "How To

CENTRAL ISLIP, N.Y. -- Waldbaum's here participated in the supermarket rollout of an upscale dog "cookie" treat that included in-store sampling and a sweepstakes promotion linking the retailer with the manufacturer and a regional radio station.

The grand prize in the two-week promotion was a year's supply of Chip & Eddy's Funky Chunky Chip Gourmet Canine Cookies, along with a book entitled, "How To Get Your Dog To Do What You Want," and a video, both by Dr. Warren Eckstein, a pet

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