WALT DISNEY ACQUIRES SUPERCOMM

BURBANK, Calif. -- In a move that will shake up the video distribution business and fuel more growth for supermarket video rentals, Walt Disney Co. has bought shared-revenue distributor SuperComm, Dallas. SuperComm is a video supplier that has built its business almost exclusively on supermarket accounts. It provides new-release movies on a pay-per-rental, shared-revenue basis, which allows retailers

BURBANK, Calif. -- In a move that will shake up the video distribution business and fuel more growth for supermarket video rentals, Walt Disney Co. has bought shared-revenue distributor SuperComm, Dallas. SuperComm is a video supplier that has built its business almost exclusively on supermarket accounts. It provides new-release movies on a pay-per-rental, shared-revenue basis, which allows retailers to stock much greater quantities of hits and minimize their risk on less successful titles. W

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