A WARM WELCOME

Sun, sand, baseball, vacation promotions, million-dollar giveaways and a larger helping of red, white and blue are on tap for beer promotions this summer, grocers say.The continued growth of light beers and strong performances by imports will secure prominent placement for these segments in both retailer and manufacturer promotional programs."People like lighter beers in the summer," said Rob Giusti,

Sun, sand, baseball, vacation promotions, million-dollar giveaways and a larger helping of red, white and blue are on tap for beer promotions this summer, grocers say.

The continued growth of light beers and strong performances by imports will secure prominent placement for these segments in both retailer and manufacturer promotional programs.

"People like lighter beers in the summer," said Rob Giusti, specialty buyer for Andronico's, Albany, Calif.

Light beers and imp

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