WARNER EDITS RENTAL PLAN, WILL EMPLOY ONLY INGRAM

BURBANK, Calif. -- In a move that may signal more radical changes in the video-distribution business, Warner Home Video will no longer use traditional distributors to ship rental product. Instead, beginning in September, it will handle all rental accounts via a subcontracting arrangement with Ingram Entertainment, La Vergne, Tenn., which will act as the studio's rental-fulfillment arm.Distribution

BURBANK, Calif. -- In a move that may signal more radical changes in the video-distribution business, Warner Home Video will no longer use traditional distributors to ship rental product. Instead, beginning in September, it will handle all rental accounts via a subcontracting arrangement with Ingram Entertainment, La Vergne, Tenn., which will act as the studio's rental-fulfillment arm.

Distribution of sell-through and DVD product will continue to be handled through distributors.

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