WARNER SPOTLIGHTS FOURTH CATALOG PROMOTION

PALM BEACH, Fla. -- Supermarkets will have another opportunity next year to bolster their lagging VHS sales with the latest installment in the series of catalog promotions that Warner Home Video, Burbank, Calif., rolled out here during the Warner Spotlight announcement.In making the announcement to retailers and distributors over a two-day meeting, Aug. 9 and 10, the studio cited research that indicates

PALM BEACH, Fla. -- Supermarkets will have another opportunity next year to bolster their lagging VHS sales with the latest installment in the series of catalog promotions that Warner Home Video, Burbank, Calif., rolled out here during the Warner Spotlight announcement.

In making the announcement to retailers and distributors over a two-day meeting, Aug. 9 and 10, the studio cited research that indicates VCR penetration is expected to reach 89% by 2001 as well as ACNielsen figures tha

Register to view the full article