WATCH OUT FOR RISING PRICES

NEW YORK -- Supermarkets may be enjoying a short-lived honeymoon with low-priced DVD product, according to a prominent research analyst in the video industry.Bob Alexander, president of Alexander & Associates here, said low-priced catalog product is appropriate for the supermarket environment. "The problem with the sale of videos in supermarkets was that the price point hasn't been right. The price

NEW YORK -- Supermarkets may be enjoying a short-lived honeymoon with low-priced DVD product, according to a prominent research analyst in the video industry.

Bob Alexander, president of Alexander & Associates here, said low-priced catalog product is appropriate for the supermarket environment. "The problem with the sale of videos in supermarkets was that the price point hasn't been right. The price point for new releases is in the $15-plus range. That's just not your typical supe

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