WATERMELON CONSUMPTION RISES

ORLANDO, Fla. -- The National Watermelon Promotion Board, based here, is celebrating its 10-year anniversary with the news that watermelon is enjoying its highest level of consumption in 19 years.Citing U.S. Department of Agriculture statistics, NWPB said that the number of American consumers eating the summertime favorite is up 36% since 1980, when consumption was an all-time low. That year, the

ORLANDO, Fla. -- The National Watermelon Promotion Board, based here, is celebrating its 10-year anniversary with the news that watermelon is enjoying its highest level of consumption in 19 years.

Citing U.S. Department of Agriculture statistics, NWPB said that the number of American consumers eating the summertime favorite is up 36% since 1980, when consumption was an all-time low. That year, the average consumer ate only 10.7 pounds of watermelon.

In comparison, the average

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