WATERPOWER!

Water sales in supermarkets continue to rise in concert with a growing concern over the safety and quality of the water supply, as well as an increased awareness of water's role in a healthy diet. Manufacturers slake consumer demand with portability and innovation, making water as quick and convenient as a six-pack of soda.Gary Hemphill, senior vice president of the New York-based Beverage Marketing

Water sales in supermarkets continue to rise in concert with a growing concern over the safety and quality of the water supply, as well as an increased awareness of water's role in a healthy diet. Manufacturers slake consumer demand with portability and innovation, making water as quick and convenient as a six-pack of soda.

Gary Hemphill, senior vice president of the New York-based Beverage Marketing Corp., told SN water is "the fastest growing major beverage category," and he believe

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