THE WEAKEST LINK

The writing is on the wall: Something needs to give if magazine wholesalers are going to survive.The four major book and magazine wholesalers are struggling to eke out a profit, and analysts think major changes are due to occur soon -- possibly this year or the next -- that could affect the profitability of the category for retailers."Most of the [wholesaler] companies insist they are not profitable

The writing is on the wall: Something needs to give if magazine wholesalers are going to survive.

The four major book and magazine wholesalers are struggling to eke out a profit, and analysts think major changes are due to occur soon -- possibly this year or the next -- that could affect the profitability of the category for retailers.

"Most of the [wholesaler] companies insist they are not profitable or not sufficiently profitable to invest in the business the way they n

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