WEB-BASED COUPONING, ADS TESTED AT RANDALLS

HOUSTON -- Randalls Food Markets here is testing a link to its web site that offers a customized virtual store in which customers can find store specials and download coupons.The linked site will also feature advertising of private-label brands. Advertising of national brands will be tested in the future. The test, which began May 28 and runs for three weeks, involves more than 100 Randalls and Tom

HOUSTON -- Randalls Food Markets here is testing a link to its web site that offers a customized virtual store in which customers can find store specials and download coupons.

The linked site will also feature advertising of private-label brands. Advertising of national brands will be tested in the future. The test, which began May 28 and runs for three weeks, involves more than 100 Randalls and Tom Thumb stores, according to Emmett Yuchnewicz, web production manager for Randalls. Ran

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