WEB SELLING FOR SMALL GUYS

Large retailers like Safeway, Albertsons and Peapod-Ahold run their own substantial online shopping programs. Web-only operations like FreshDirect and SimonDelivers.com are Internet specialists that do their own thing. Yet, where does that leave the rest of the supermarket world -- small and midsize retailers?Smaller retailers may possess neither the resources nor the expertise to take on an online

Large retailers like Safeway, Albertsons and Peapod-Ahold run their own substantial online shopping programs. Web-only operations like FreshDirect and SimonDelivers.com are Internet specialists that do their own thing. Yet, where does that leave the rest of the supermarket world -- small and midsize retailers?

Smaller retailers may possess neither the resources nor the expertise to take on an online shopping enterprise -- but some third-party services have emerged to help these retail

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