WEB WISE

Food retailers are taking a step back from their e-tailing programs and learning it's important to walk before they run. In the Internet's mix of content, community and e-commerce, they are finding that providing information and community on their Web sites is the foundation for online sales if they choose that path.Michelle Croteau, a spokeswoman for Byerly's, a division of Lund's Food Holdings,

Food retailers are taking a step back from their e-tailing programs and learning it's important to walk before they run. In the Internet's mix of content, community and e-commerce, they are finding that providing information and community on their Web sites is the foundation for online sales if they choose that path.

Michelle Croteau, a spokeswoman for Byerly's, a division of Lund's Food Holdings, St. Paul, Minn., said, "Retailers have found that e-commerce hasn't been hugely successf

Register to view the full article

test - Advanced Registered User

Already a member? .