WEBVAN VANGUARD

FOSTER CITY, Calif. -- If Webvan Group here does not succeed, it won't be for a lack of ambition.The company, founded by bookstore magnate Louis Borders in 1996, intends nothing less than to change the very nature of shopping, with an elaborate plan to conquer the "last mile" of delivery to consumers. To execute its plan, Webvan is investing heavily in marketing and promotion, building the largest

FOSTER CITY, Calif. -- If Webvan Group here does not succeed, it won't be for a lack of ambition.

The company, founded by bookstore magnate Louis Borders in 1996, intends nothing less than to change the very nature of shopping, with an elaborate plan to conquer the "last mile" of delivery to consumers. To execute its plan, Webvan is investing heavily in marketing and promotion, building the largest and most automated warehouses in the retailing industry, expanding its product offering

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