THIS WEEK IN SUPERMARKET HISTORY

Basics Remain Despite Evolving Prioritiesgies may be constantly realigning, but some basic concepts have staying power. A cover from Oct. 4, 1993, pointed to an evolving order of strategies for supermarkets. Efficient Consumer Response was an oft-repeated catch phrase, but a survey conducted by Marketing Corporation of American in conjunction with SN highlighted a power shift in retailer-manufacturer

Basics Remain Despite Evolving Priorities

gies may be constantly realigning, but some basic concepts have staying power. A cover from Oct. 4, 1993, pointed to an evolving order of strategies for supermarkets. Efficient Consumer Response was an oft-repeated catch phrase, but a survey conducted by Marketing Corporation of American in conjunction with SN highlighted a power shift in retailer-manufacturer relations that was making ECR a much lower priority for supermarkets.

T

Register to view the full article

test - Advanced Registered User

Already a member? .