Tending Toward the Middle
It seems appropriate in today's flagging economy to revisit pricing themes. Consumer concern with take-home savings has only increased since the soaring economic times of the 1990s. The lead story on July 14, 1997, was the blurring of differences between everyday-low pricing and a high-low operating strategy.
As high-low stores became less high and EDLPs relied more and more on promotional sales and specials to generate consumer interest, the two